JR Motorsports is the professional race team co-owned by NASCAR Hall of Famer and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller, and NASCAR Hall of Famer Rick Hendrick that competes full-time in the NASCAR Xfinity Series. The company is based in Mooresville, North Carolina. It operates out of a 66,000-square-foot facility that is the nucleus for Earnhardt Jr.’s racing, management, and business interests. Dale’s championship-winning Late Model team is also based in Mooresville and has fostered the careers of several drivers who have reached the top levels in NASCAR.
In 2015, The CARS Tour was formed from the Hooters Pro Cup Series, long considered the premiere short-track development series in the 2000s. The zMAX CARS Tour is now the premiere short-track racing series hosting two types of popular pavement divisions - Pro Late Models and Late Model Stocks. Both tour the southeast region - primarily the Carolinas and Virginia. Attracting teams and drivers from across the country, the Tour is known for its driver development and advancement into NASCAR‘s upper-level divisions. The series travels to 14 venues and streams live on FloSports.
Former NASCAR drivers Blake Koch and Dale Earnhardt Jr. announced a new partnership in 2019 – FilterTime® is a company that provides homeowners and business owners an easy and affordable path to receiving and replacing air filters. FilterTime® is a subscription-based service that delivers customized air filters straight to the customer, essentially removing the arduous planning, shopping, and hassle of air filter replacements.
Launched in 2022, High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. Beginning with a base of 100% corn and crisp, clean water from the Great Smoky Mountains, High Rock Vodka is distilled seven times then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to remove any impurities. The result is premium vodka that is undeniably smooth and pure. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series
Earnhardt spearheads his own entertainment company, Dirty Mo Media, which creates, develops, and publishes original programming, including Dale's own show, the Dale Jr. Download, and provides custom multimedia production services through its branded content studio.
Dale partnered with HMSHost on the restaurant & bar, Whisky River. There are currently three locations, Charlotte, Raleigh-Durham, and Fort Lauderdale. It’s known for its food, drinks, live music and atmosphere.
iRacing is the World’s Premier Motorsport Racing Simulation. iRacing puts you in the driver’s seat by allowing members to experience today’s newest form of competitive motorsport: virtual racing. iRacing is a fun, inexpensive, and highly competitive way for race fans and gamers to break a sweat by braking hard at the apex while overcoming head-to-head racing challenges usually reserved for professional racers.