MOORESVILLE, N.C. (Aug. 4, 2016) – TrueTimber® Camo, the official camouflage of JR Motorsports, has launched a brand-new website aimed at increasing its visibility in the outdoor market and making it more functional and informative for customers and partners.

Rusty Sellars, TrueTimber’s founder and CEO, said the new site takes advantage of the strong performance of the company’s patterns, products and services.

“I am proud to announce the launch of the new TT company website,” Sellars said. “The hard work and thought our design team here at TT put into the new site makes it both user-friendly for our customers and partners but also educational about our company’s history and capabilities. TT is the hottest brand in the outdoor market and our new website puts our brand at a level that complements our innovative pattern designs.”

TrueTimber, founded in 2005, has exploded onto the scene in the outdoors market and is the fastest-growing camouflage company in the market. The new site tells the story of the company from its beginnings to today, and lets visitors see the trajectory from start-up to major player in vivid color.

One of the key moments in company history was the 2014 partnership with Johnny Morris of Bass Pro Shops, in which TrueTimber became the proprietary camo brand sold at Bass Pro Shops. In 2015, Dale Earnhardt Jr., owner of JR Motorsports, joined the company as a partner. The family nature of both companies appealed to Sellars, along with the star power each partner added.

“TT was built with a lot of hard work and dedication from our family, just like the ones my partners Johnny Morris and Dale Earnhardt Jr. built with Bass Pro and JR Motorsports. We feel like we have something very special with our partnership.”

Check out TrueTimber’s new site here.