Wrangler represents more than just blue jeans. Wrangler is enduring American freedom. It's in the spirit of people who work hard, have fun and recognize courageous individuality. As a company, Wrangler believes in solid commitments and perseverance in the face of obstacles and challenges. Most of all, they respect themselves, each other, their western heritage and the environment in which Americans live. It's the same as ever, even before the first pair of Wrangler jeans were made in 1943. Wrangler's history runs parallel to the rise of the country – its jeans worn by the same people who built it.