Not only is Hellmann's a favorite ingredient of Dale Jr. and the entire Earnhardt family, but it's also the official mayonnaise of NASCAR. As the world's number one mayonnaise brand, Hellmann's is renowned for its quality and long, successful history. In 1905, a German immigrant named Richard Hellmann opened a delicatessen store in New York City and started selling mayonnaise using his wife's delicious recipe. By 1912, glass jars with the famous blue ribbons were lining store shelves. Today, the ribbon has become an icon of product quality and proof of the enduring popularity of the mayonnaise. One of the longest-standing partners of JR Motorsports, fans can look for the familiar blue ribbon of Hellmann's on board the No. 7 in select Nationwide Series races this season.