Goody's

Dale Earnhardt Jr. joins longtime Goody's spokesman Richard "The King" Petty, in a new multi-media campaign that will introduce consumers to the fast-dissolving headache remedy. The driving duo's radio, television and digital campaign will tell fans how to be unstoppable with Goody's. Goody's also will continue its longstanding tradition of sampling the product at racetracks and, to the delight of fans, bring Earnhardt and Petty together for personal appearances. The campaign will also feature a significant retail component that will include special events, in-store promotions and contests, and sampling of Goody's headache powders via a specially branded mobile unit. In addition to sampling, the unit, which will travel to multiple markets throughout the NASCAR season, will also include interactive games and other activities that highlight the speed of Goody's fast-acting products.