To honor his father's posthumous induction into the NASCAR Hall of Fame, Dale Jr. brought back his dad's famous No. 3 and one of his best paint schemes to a NASCAR Nationwide Series race on July 2, 2010, at Daytona International Speedway. The tribute was a joint effort by JR Motorsports, Dale Earnhardt Inc., and Richard Childress Racing, and the No. 3 Wrangler Chevrolet was unveiled at a press conference on the grounds of JR Motorsports on April 29, 2010. But with the famed yellow-and-blue scheme, Dale Jr. did more than pay tribute – he won the race, brought many to tears, and refurbished old feelings for many who cheered the No. 3 for years. Junior led a race-high 33 laps – the final 33 laps – and survived a green-white-checkered finish to win the Subway Jalapeno 250. The win was Junior's 23rd in the Nationwide Series and sixth at Daytona. It was also his 13th Daytona victory in NASCAR-sanctioned races including Sprint Cup events, Budweiser Shootouts, and Gatorade Duel qualifying races. When asked if he would ever race the No. 3 again, Dale Jr. assured that he would not.